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Cars are a national passion. And we’re part of it.
We are a brand with Start quality.
Indy is the first product line among the 20 brands of Start, one of the top 10 companies in Brazil’s cleaning products segment. With products across cleaning, hygiene and sanitation lines, Start competes with the biggest players in the market.
We are based in Uberlândia (MG), and our story began in 1987 with the launch of a truck shampoo - the same year Start took its first step into the market. With the quality and tradition we inherited from them, we gradually expanded our portfolio, offering high-performance solutions that are easy to apply and offer excellent cost-effectiveness.
Today, Indy products are available throughout Brazil and are used by vehicle owners, dealerships, automotive detailers, car washes, auto agencies, paint and body shops and automotive enthusiasts. Beyond making your car shine, we want to see the sparkle in your eyes with the incredible results our complete automotive cleaning and detailing line provides for your vehicle.
Far beyond automotive cleaning and detailing.
Biodegradable ingredients
Our products are formulated with biodegradable ingredients that break down more quickly after disposal, reducing environmental impact.
Advanced technology
Our products are innovative and high-tech, developed through research to deliver superior performance and reliability.
Sustainability
Indy is part of the Lima&Pergher Group, which has sustainability in its DNA and operates based on the principles of the Circular Economy, continuously reducing waste generation and encouraging the reuse and recycling of materials, acting in a restorative rather than predatory manner. Today, 35% of the packaging used by the group’s companies is made from recycled plastic resins, significantly contributing to reducing the amount of plastic in the environment.
Shining in cleaning and awards.
Indy is a Start brand, part of the Lima&Pergher Group, a group driven by the purpose of improving people’s lives and transforming their daily routines.
Over the years, Start’s dedication and commitment to quality, innovation and efficiency have made it a market leader. This recognition comes from Brazilian households and industry awards that highlight the brand’s presence and reflect the trust and credibility it has earned among consumers and sector experts. This is a source of pride and motivation for the company to keep striving for excellence.
Check out some of Start’s awards:
- Top of Mind Award in the “cleaning products” category for consecutive years;
- Ranked number 1 company in the Top das Tops survey;
- Runner-up in the “cleaning concentrates” category across Brazil according to the Super Varejo/Kantar survey.
